Entrepreneurship can be mentally brutal. In this episode, I talk with Thomas Ousterhout about the emotional side of building a company:
- How to handle self-criticism,- Manage stress, and- Process uncomfortable emotions instead of suppressing them.
We discuss practical tools like journaling and box breathing, and how small mindset shifts can prevent burnout and help make better decisions. 
If you’ve ever felt pressure, doubt, or exhaustion as a founder, this one’s for you.
#FounderMentalHealth #entrepreneurmindset  #StartupLife #MentalHealthAwareness #stressmanagement 
Join our SaaS founders’ community for $5/month and get step-by-step courses, proven strategies, and peer support: https://masterfulhub.com/
Connect with Us:- Host: https://www.linkedin.com/in/wilhelmlaubach/- Guest: https://www.linkedin.com/in/thomas-ousterhout/

What if selling before building was the real key to SaaS success?
In this episode, I talk with Deepak Shrivastava from Sunrise AI, a seasoned B2B founder who has built multiple companies by breaking the rules of traditional sales and marketing. Forget the funnel of marketing → SDRs → sales → customer success. Deepak explains why that model fails today—and what to do instead.
We cover:
💡 Why selling before building works
📉 The death of the traditional B2B funnel
⚠️ Why outsourcing too early kills momentum
📬 Authentic outreach that cuts through AI noise
💬 Turning rejection into insight
💰 Pricing strategies when you’re early
📞 Lessons from 100+ customer conversations
Whether you’re pre-launch, testing an MVP, or stuck post-product, this conversation gives raw, actionable strategies to land your first customers faster.
🎧 Listen now for a playbook to validate ideas and win clients without wasting time on code.
#SaaSMarketing #StartupGrowth #CustomerDiscovery
👉 More from Masterful Founders:
Website: masterful.info
Podcast: Spotify
LinkedIn (Will): Wilhelm Laubach
LinkedIn (Chris): Chris Ruehringer

Crypto SaaS founder Stefan Tabakov reveals how he grew his startup using Reddit—without ads. Learn how helpful posts, trust-building, and community funnels turned Reddit users into paying customers. Perfect for founders in crypto, SaaS, or regulated markets looking for growth outside paid ads.
We break down the playbook step by step:
🔒 How to grow when you can’t use Meta or Google Ads
💬 Why helpful comments beat viral posts
👤 Building a Reddit profile that converts (without spamming)
🔁 Turning Reddit threads into Discord members and buyers
🔥 How to handle trolls and turn criticism into growth
🎧 Listen now and learn how to make Reddit your most powerful marketing channel.
#saasmarketing #redditmarketing #startupgrowth #reddit
👉 More from Masterful Founders:
Website: masterful.info
Podcast: Spotify
LinkedIn (Will): Wilhelm Laubach
LinkedIn (Chris): Chris Ruehringer

How can you fund a SaaS startup without giving up control too early?In this episode, Emil Vargelius shares 7 proven funding strategies founders are using in 2025.
We cover:
Bootstrapping and customer funding for early traction
Grants, loans, and other “soft money” options
Freelancing or side gigs to fuel growth
When and how to approach equity investors
Why building investor relationships early is critical
You’ll walk away knowing exactly which funding path fits your stage, how to avoid common traps, and how to secure capital while keeping ownership.
 
🔗 Mentioned Resources:
https://www.linkedin.com/in/emil-wargelius
https://www.revelate.app/
 
Join our SaaS founders' community for $5/month and get step-by-step courses, proven strategies, and peer support: https://masterfulhub.com/
Connect with Us:
Host: https://www.linkedin.com/in/wilhelmlaubach/
Guest: https://www.linkedin.com/in/gotodiego/

Thinking of selling your SaaS startup?In this candid interview, serial entrepreneur Peter Fedoročko shares the unfiltered truth behind two real SaaS exits. Learn what really happens during due diligence, how buyers evaluate your startup, and why selling isn’t the finish line—it’s just the beginning.
Peter shares mistakes to avoid, how to prepare your team, and what makes a SaaS business acquirable. If you’re a founder thinking about your exit strategy, this is a must-watch.
✅ Insider tips on LOIs (Letter of Intent), earnouts, and employee dynamics✅ Real-life advice from selling to Workday.com and a second upcoming exit✅ The emotional and strategic layers of startup sales
🔗 Don’t forget to like, subscribe, and share with other SaaS founders!
#SaaSExit #StartupExit #SellYourStartup #SaaSSuccess #PeterFedorocko
understandlabs.comhttps://www.linkedin.com/in/fedorocko/
We are online:➧ Website – https://masterful.info➧ Podcast – https://podcasters.spotify.com/pod/show/masterful-info➧ LinkedIn of Will (Host) – https://www.linkedin.com/in/wilhelmlaubach➧ Instagram – https://www.instagram.com/masterful.info➧ Email – wl.interwebs@gmail.com

Big trends can make or break a startup. Get in at the right time, and you lead the market. Get in too early, and you fight an uphill battle.
Michael knows this well. He’s launched businesses in the earliest stages of major trends: sometimes perfectly timed, sometimes too early. Learn his biggest lessons on how to make the best out of trends.
Join our SaaS founders’ community for $5/month and get step-by-step courses, proven strategies, and peer support: https://masterfulhub.com/
Connect with Us:
- Host: https://www.linkedin.com/in/wilhelmlaubach/
- Guest Michael Tippett : https://www.linkedin.com/in/michaeltippett/
 
#StartupOpportunities #Innovation #AITrend #StartupSuccess

Imagine landing great clients, boosting your credibility, and getting insider advice. That’s what a good accelerator can do for your startup.
🎯 In this video, you’ll learn:
- How to find the right accelerator for your SaaS startup
- The requirements most top programs look for
- Proven strategies to boost your chances of getting accepted
- How to maximize every stage of the accelerator experience
Join our SaaS founders’ community for $5/month and get step-by-step courses, proven strategies, and peer support:
https://masterfulhub.com/
Connect with Us:
- Host: https://www.linkedin.com/in/wilhelmlaubach/
- Guest: https://www.linkedin.com/in/tonykim-zephior/  https://zephior.ai/
#StartupAccelerator #FounderSupport #StartupMentorship #StartupGrowth #EarlyStageStartups

Want your SaaS brand to attract customers without chasing them? Mia Bastos shares how to combine authenticity, platform strategy, and ads that deliver results.
In this episode, you’ll discover:
How to create a brand that generates leads 24/7
Ways to blend education, entertainment, and sales for higher engagement
Smart audience warm-up strategies that improve conversions and reduce ad spend
Get full access to our SaaS growth community for just $5/month — step-by-step courses, proven tactics, and peer support: http://masterfulhub.com
Guest: https://www.linkedin.com/in/mia-bastos/