Masterful Founders

Lessons from SaaS founders and industry leaders. Years of insights distilled into 30–60 minute interviews, each focused on one key growth topic.
After building our own SaaS and working with hundreds of startups, we share the lessons we wish we had as founders.
Find our courses, plus the accelerator list, at masterful.info.
Watch our interviews on YouTube: youtube.com/@masterful-info
Episodes
Episodes



Tuesday Sep 09, 2025
How to Turn Trends Into Big Opportunities (Insights from 30+ Years)
Tuesday Sep 09, 2025
Tuesday Sep 09, 2025
Big trends can make or break a startup. Get in at the right time, and you lead the market. Get in too early, and you fight an uphill battle.
Michael knows this well. He’s launched businesses in the earliest stages of major trends: sometimes perfectly timed, sometimes too early. Learn his biggest lessons on how to make the best out of trends.
Join our SaaS founders’ community for $5/month and get step-by-step courses, proven strategies, and peer support: https://masterfulhub.com/
Connect with Us:
- Host: https://www.linkedin.com/in/wilhelmlaubach/
- Guest Michael Tippett : https://www.linkedin.com/in/michaeltippett/
#StartupOpportunities #Innovation #AITrend #StartupSuccess



Tuesday Sep 02, 2025
How Branding Helps You Win Clients and Grow Faster
Tuesday Sep 02, 2025
Tuesday Sep 02, 2025
Want your SaaS brand to attract customers without chasing them? Mia Bastos shares how to combine authenticity, platform strategy, and ads that deliver results.
In this episode, you’ll discover:
How to create a brand that generates leads 24/7
Ways to blend education, entertainment, and sales for higher engagement
Smart audience warm-up strategies that improve conversions and reduce ad spend
Get full access to our SaaS growth community for just $5/month — step-by-step courses, proven tactics, and peer support: http://masterfulhub.com
Guest: https://www.linkedin.com/in/mia-bastos/



Tuesday Aug 26, 2025
How Startup Accelerators Can Unlock Explosive Growth
Tuesday Aug 26, 2025
Tuesday Aug 26, 2025
Imagine landing great clients, boosting your credibility, and getting insider advice. That’s what a good accelerator can do for your startup.
🎯 In this video, you’ll learn:
- How to find the right accelerator for your SaaS startup
- The requirements most top programs look for
- Proven strategies to boost your chances of getting accepted
- How to maximize every stage of the accelerator experience
Join our SaaS founders’ community for $5/month and get step-by-step courses, proven strategies, and peer support:
https://masterfulhub.com/
Connect with Us:
- Host: https://www.linkedin.com/in/wilhelmlaubach/
- Guest: https://www.linkedin.com/in/tonykim-zephior/ https://zephior.ai/
#StartupAccelerator #FounderSupport #StartupMentorship #StartupGrowth #EarlyStageStartups



Tuesday Aug 19, 2025
Closing $100K Clients as a SaaS Founder (Insider Breakdown)
Tuesday Aug 19, 2025
Tuesday Aug 19, 2025
Closing $100K Clients as a SaaS Founder is about navigating the long, complex world of enterprise sales, aligning with internal champions, and building trust across departments. In this episode, you’ll hear the real, insider breakdown.
Our guest, Tom Blake, shares what it actually takes to succeed in founder-led sales, from 12– to 24–month deal cycles to the trust signals that enterprise clients look for before signing.
What You’ll Learn:
How to land enterprise clients
The internal politics behind B2B sales
How to qualify decision-makers
Why trust, not price, is the dealbreaker
Join our SaaS founders’ community for $5/month and get step-by-step courses, proven strategies, and peer support: https://masterfulhub.com/
#EnterpriseSales #FounderLedSales #ClosingBigDeals #B2BSales #StartupSales
Connect with Us:
Host: https://www.linkedin.com/in/wilhelmlaubach/
Guest: https://www.linkedin.com/in/tom-blake-60306961/
tenderfy.org



Friday Aug 15, 2025
How the Book "The Winner Effect" Changed His Entrepreneur Mindset
Friday Aug 15, 2025
Friday Aug 15, 2025
Moreno Franjkovic reveals how The Winner Effect can reshape how founders think about power, success, and leadership.
You’ll learn how to:
Understand how power changes the brain and decision-making
Apply neuroscience insights to improve leadership and strategy
Use The Winner Effect principles to grow as a founder or entrepreneur
Join our SaaS founders’ community for $5/month and get step-by-step courses, proven strategies, and peer support: http://masterfulhub.com
Guest:https://www.linkedin.com/in/moreno-franjković-6b7717237/https://chatbots.seaspace.ai/
Timecodes:00:00 Introduction to The Winner Effect02:55 The Principle of Small Wins04:48 Defining Success Beyond Money08:17 The Importance of Hard Work09:07 Fixed vs. Growth Mindset10:34 Balancing Development and Management14:11 Confidence and Motivation in Entrepreneurship17:22 The Power of Routine18:18 The Dark Side of Winning19:20 Avoiding Overconfidence21:18 The Role of Luck in Success21:40 Final Thoughts from the Entrepreneur



Thursday Aug 07, 2025
This Founder Bounced Back After Brutal Betrayal (EP62)
Thursday Aug 07, 2025
Thursday Aug 07, 2025
In this SaaS founder story, Douglas Lim (Memberply) reveals how he rebuilt a bootstrapped SaaS after a co-founder stole the entire codebase, transforming despair into a successful Shopify app while mastering the art of entrepreneurial resilience and handling messy co-founder issues.
What you’ll learn
– The night his co-founder walked off with the repo – and how Doug rewrote the product in 5 a.m. sprints for eight months– Practical guardrails for choosing, managing, and legally protecting co-founders– Why a tightly scoped architecture beats premature microservices for bootstrappers– Leveraging ChatGPT/Copilot as a “first hire” to ship faster without extra payroll– How Memberply turned recurring-revenue psychology into a top-rated Shopify membership app
Join our SaaS founders’ community for $5/month and get step-by-step courses, proven strategies, and peer support: https://masterfulhub.com/



Thursday Jun 26, 2025
7 Proven Ways to Finance Your SaaS Startup - Emil Wargelius (EP58)
Thursday Jun 26, 2025
Thursday Jun 26, 2025
How can you fund a SaaS startup without giving up control too early?In this episode, Emil Vargelius shares 7 proven funding strategies founders are using in 2025.
We cover:
Bootstrapping and customer funding for early traction
Grants, loans, and other “soft money” options
Freelancing or side gigs to fuel growth
When and how to approach equity investors
Why building investor relationships early is critical
You’ll walk away knowing exactly which funding path fits your stage, how to avoid common traps, and how to secure capital while keeping ownership.
🔗 Mentioned Resources:
https://www.linkedin.com/in/emil-wargelius
https://www.revelate.app/
Join our SaaS founders' community for $5/month and get step-by-step courses, proven strategies, and peer support: https://masterfulhub.com/
Connect with Us:
Host: https://www.linkedin.com/in/wilhelmlaubach/
Guest: https://www.linkedin.com/in/gotodiego/



Monday Jun 23, 2025
Monday Jun 23, 2025
Thinking of selling your SaaS startup?In this candid interview, serial entrepreneur Peter Fedoročko shares the unfiltered truth behind two real SaaS exits. Learn what really happens during due diligence, how buyers evaluate your startup, and why selling isn’t the finish line—it’s just the beginning.
Peter shares mistakes to avoid, how to prepare your team, and what makes a SaaS business acquirable. If you’re a founder thinking about your exit strategy, this is a must-watch.
✅ Insider tips on LOIs (Letter of Intent), earnouts, and employee dynamics✅ Real-life advice from selling to Workday.com and a second upcoming exit✅ The emotional and strategic layers of startup sales
🔗 Don’t forget to like, subscribe, and share with other SaaS founders!
#SaaSExit #StartupExit #SellYourStartup #SaaSSuccess #PeterFedorocko
understandlabs.comhttps://www.linkedin.com/in/fedorocko/
We are online:➧ Website – https://masterful.info➧ Podcast – https://podcasters.spotify.com/pod/show/masterful-info➧ LinkedIn of Will (Host) – https://www.linkedin.com/in/wilhelmlaubach➧ Instagram – https://www.instagram.com/masterful.info➧ Email – wl.interwebs@gmail.com