Can you build a real startup without burning your savings by funding it through your agency work?
In this episode, we talk with Adam and Carmel from POS Cafe, a Shopify POS app for cafes, about what it actually looks like to run a client agency and a SaaS product at the same time.
We dig into the emotional rollercoaster, the financial pressure, the slow progress, and why they still believe this path is worth it.
You'll learn:
*Why they started with an agency first – and how that paid for their startup
*The real trade-offs between agency work (relationships) and SaaS (scale)
*How working hands-on with clients gave them a sharper SaaS idea than any brainstorm
*What changed in their mindset once they shipped their first version to the Shopify App Store
*How they choose which features to build next (and what they regret building)
*Why niching down on cafes + Shopify POS became their unfair advantage
 
If you're an agency owner dreaming about your own product, or a founder thinking about bootstrapping through services, this conversation will give you a very honest look behind the scenes – including the moments where they almost gave up.
#BootstrappedStartup #IndieHackers #EntrepreneurMindset
Join our SaaS founders' community for $5/month and get step-by-step courses, proven strategies, and peer support: https://masterfulhub.com/
Connect with Us:
Host: https://www.linkedin.com/in/wilhelmlaubach/
Guests: https://www.linkedin.com/in/adamwooding/ https://www.linkedin.com/in/carmelwooding/
Adam & Carmel – POS Cafe: https://poscafe.app/

Accelerators can speed up your startup if you choose and apply smartly. 👉 Don’t apply until you hear this advice! In this episode, Valdis Sprogis, an entrepreneur who joined four major accelerators (including two of the world’s top programs), shares exactly: - How to pick the best accelerator for your startup stage - What top accelerators like Y Combinator and 500 Startups look for - How to write an application that gets noticed - How to use referrals to boost your chances - Common mistakes founders make when applying 🎧 Hosted by Wilhelm Laubach, this episode helps early-stage founders shortcut their path to startup growth. #StartupAccelerator #StartupFunding #Antler #ycombinator #SaaS Join our SaaS founders’ community for $5/month and get step-by-step courses, proven strategies, and peer support: https://masterfulhub.com/ Connect with Us: - Host: https://www.linkedin.com/in/wilhelmlaubach/ - Guest: https://www.linkedin.com/in/valdis-sprogis/ https://www.hovi.id/ Chapters for Easy Navigation: 00:00 Introduction 00:48 About Valdis and His Startup Journey 01:30 What Founders Gain from Accelerator Programs 02:23 Building Valuable Connections 03:15 The Importance of Community for Founders 04:45 How Networking Opens Opportunities 07:00 Minimum Requirements for Joining an Accelerator 10:10 Local vs. Global Accelerators 12:20 Small Accelerators as a Stepping Stone 14:15 Full-Time Commitment 17:00 Solo Founders vs. Teams 19:50 Red Flags and How to Evaluate Accelerator Programs 22:00 How to Choose the Right Accelerator Program 24:40 Researching Programs 26:30 Beware of Scam or Misleading Accelerator Programs 28:00 How to Increase the Chances of Acceptance in an Accelerator Program 30:00 YC, Antler, and 500 Startups 32:10 Tips for a Strong Application to an Accelerator Program 36:00 The Role of the Idea and Founder’s Potential 37:50 Final Advice for Founders Considering Accelerators 39:00 About Hovi 40:20 Connect with Valdis and Learn More 41:00 Closing Thoughts
 

Entrepreneurship can be mentally brutal. In this episode, I talk with Thomas Ousterhout about the emotional side of building a company:
- How to handle self-criticism,- Manage stress, and- Process uncomfortable emotions instead of suppressing them.
We discuss practical tools like journaling and box breathing, and how small mindset shifts can prevent burnout and help make better decisions. 
If you’ve ever felt pressure, doubt, or exhaustion as a founder, this one’s for you.
#FounderMentalHealth #entrepreneurmindset  #StartupLife #MentalHealthAwareness #stressmanagement 
Join our SaaS founders’ community for $5/month and get step-by-step courses, proven strategies, and peer support: https://masterfulhub.com/
Connect with Us:- Host: https://www.linkedin.com/in/wilhelmlaubach/- Guest: https://www.linkedin.com/in/thomas-ousterhout/

What if selling before building was the real key to SaaS success?
In this episode, I talk with Deepak Shrivastava from Sunrise AI, a seasoned B2B founder who has built multiple companies by breaking the rules of traditional sales and marketing. Forget the funnel of marketing → SDRs → sales → customer success. Deepak explains why that model fails today—and what to do instead.
We cover:
💡 Why selling before building works
📉 The death of the traditional B2B funnel
⚠️ Why outsourcing too early kills momentum
📬 Authentic outreach that cuts through AI noise
💬 Turning rejection into insight
💰 Pricing strategies when you’re early
📞 Lessons from 100+ customer conversations
Whether you’re pre-launch, testing an MVP, or stuck post-product, this conversation gives raw, actionable strategies to land your first customers faster.
🎧 Listen now for a playbook to validate ideas and win clients without wasting time on code.
#SaaSMarketing #StartupGrowth #CustomerDiscovery
👉 More from Masterful Founders:
Website: masterful.info
Podcast: Spotify
LinkedIn (Will): Wilhelm Laubach
LinkedIn (Chris): Chris Ruehringer

Crypto SaaS founder Stefan Tabakov reveals how he grew his startup using Reddit—without ads. Learn how helpful posts, trust-building, and community funnels turned Reddit users into paying customers. Perfect for founders in crypto, SaaS, or regulated markets looking for growth outside paid ads.
We break down the playbook step by step:
🔒 How to grow when you can’t use Meta or Google Ads
💬 Why helpful comments beat viral posts
👤 Building a Reddit profile that converts (without spamming)
🔁 Turning Reddit threads into Discord members and buyers
🔥 How to handle trolls and turn criticism into growth
🎧 Listen now and learn how to make Reddit your most powerful marketing channel.
#saasmarketing #redditmarketing #startupgrowth #reddit
👉 More from Masterful Founders:
Website: masterful.info
Podcast: Spotify
LinkedIn (Will): Wilhelm Laubach
LinkedIn (Chris): Chris Ruehringer

How can you fund a SaaS startup without giving up control too early?In this episode, Emil Vargelius shares 7 proven funding strategies founders are using in 2025.
We cover:
Bootstrapping and customer funding for early traction
Grants, loans, and other “soft money” options
Freelancing or side gigs to fuel growth
When and how to approach equity investors
Why building investor relationships early is critical
You’ll walk away knowing exactly which funding path fits your stage, how to avoid common traps, and how to secure capital while keeping ownership.
 
🔗 Mentioned Resources:
https://www.linkedin.com/in/emil-wargelius
https://www.revelate.app/
 
Join our SaaS founders' community for $5/month and get step-by-step courses, proven strategies, and peer support: https://masterfulhub.com/
Connect with Us:
Host: https://www.linkedin.com/in/wilhelmlaubach/
Guest: https://www.linkedin.com/in/gotodiego/

Thinking of selling your SaaS startup?In this candid interview, serial entrepreneur Peter Fedoročko shares the unfiltered truth behind two real SaaS exits. Learn what really happens during due diligence, how buyers evaluate your startup, and why selling isn’t the finish line—it’s just the beginning.
Peter shares mistakes to avoid, how to prepare your team, and what makes a SaaS business acquirable. If you’re a founder thinking about your exit strategy, this is a must-watch.
✅ Insider tips on LOIs (Letter of Intent), earnouts, and employee dynamics✅ Real-life advice from selling to Workday.com and a second upcoming exit✅ The emotional and strategic layers of startup sales
🔗 Don’t forget to like, subscribe, and share with other SaaS founders!
#SaaSExit #StartupExit #SellYourStartup #SaaSSuccess #PeterFedorocko
understandlabs.comhttps://www.linkedin.com/in/fedorocko/
We are online:➧ Website – https://masterful.info➧ Podcast – https://podcasters.spotify.com/pod/show/masterful-info➧ LinkedIn of Will (Host) – https://www.linkedin.com/in/wilhelmlaubach➧ Instagram – https://www.instagram.com/masterful.info➧ Email – wl.interwebs@gmail.com

Big trends can make or break a startup. Get in at the right time, and you lead the market. Get in too early, and you fight an uphill battle.
Michael knows this well. He’s launched businesses in the earliest stages of major trends: sometimes perfectly timed, sometimes too early. Learn his biggest lessons on how to make the best out of trends.
Join our SaaS founders’ community for $5/month and get step-by-step courses, proven strategies, and peer support: https://masterfulhub.com/
Connect with Us:
- Host: https://www.linkedin.com/in/wilhelmlaubach/
- Guest Michael Tippett : https://www.linkedin.com/in/michaeltippett/
 
#StartupOpportunities #Innovation #AITrend #StartupSuccess