Want your SaaS brand to attract customers without chasing them? Mia Bastos shares how to combine authenticity, platform strategy, and ads that deliver results.
In this episode, you’ll discover:
How to create a brand that generates leads 24/7
Ways to blend education, entertainment, and sales for higher engagement
Smart audience warm-up strategies that improve conversions and reduce ad spend
Get full access to our SaaS growth community for just $5/month — step-by-step courses, proven tactics, and peer support: http://masterfulhub.com
Guest: https://www.linkedin.com/in/mia-bastos/

Imagine landing great clients, boosting your credibility, and getting insider advice. That’s what a good accelerator can do for your startup.
🎯 In this video, you’ll learn:
- How to find the right accelerator for your SaaS startup
- The requirements most top programs look for
- Proven strategies to boost your chances of getting accepted
- How to maximize every stage of the accelerator experience
Join our SaaS founders’ community for $5/month and get step-by-step courses, proven strategies, and peer support:
https://masterfulhub.com/
Connect with Us:
- Host: https://www.linkedin.com/in/wilhelmlaubach/
- Guest: https://www.linkedin.com/in/tonykim-zephior/  https://zephior.ai/
#StartupAccelerator #FounderSupport #StartupMentorship #StartupGrowth #EarlyStageStartups

Closing $100K Clients as a SaaS Founder is about navigating the long, complex world of enterprise sales, aligning with internal champions, and building trust across departments. In this episode, you’ll hear the real, insider breakdown.
Our guest, Tom Blake, shares what it actually takes to succeed in founder-led sales, from 12– to 24–month deal cycles to the trust signals that enterprise clients look for before signing.
What You’ll Learn:
How to land enterprise clients
The internal politics behind B2B sales
How to qualify decision-makers
Why trust, not price, is the dealbreaker
Join our SaaS founders’ community for $5/month and get step-by-step courses, proven strategies, and peer support: https://masterfulhub.com/
#EnterpriseSales #FounderLedSales #ClosingBigDeals #B2BSales #StartupSales
Connect with Us:
Host: https://www.linkedin.com/in/wilhelmlaubach/
Guest: https://www.linkedin.com/in/tom-blake-60306961/
tenderfy.org

Moreno Franjkovic reveals how The Winner Effect can reshape how founders think about power, success, and leadership.
You’ll learn how to:
Understand how power changes the brain and decision-making
Apply neuroscience insights to improve leadership and strategy
Use The Winner Effect principles to grow as a founder or entrepreneur
Join our SaaS founders’ community for $5/month and get step-by-step courses, proven strategies, and peer support: http://masterfulhub.com
Guest:https://www.linkedin.com/in/moreno-franjković-6b7717237/https://chatbots.seaspace.ai/
 
Timecodes:00:00 Introduction to The Winner Effect02:55 The Principle of Small Wins04:48 Defining Success Beyond Money08:17 The Importance of Hard Work09:07 Fixed vs. Growth Mindset10:34 Balancing Development and Management14:11 Confidence and Motivation in Entrepreneurship17:22 The Power of Routine18:18 The Dark Side of Winning19:20 Avoiding Overconfidence21:18 The Role of Luck in Success21:40 Final Thoughts from the Entrepreneur

In this SaaS founder story, Douglas Lim (Memberply) reveals how he rebuilt a bootstrapped SaaS after a co-founder stole the entire codebase, transforming despair into a successful Shopify app while mastering the art of entrepreneurial resilience and handling messy co-founder issues.
What you’ll learn
– The night his co-founder walked off with the repo – and how Doug rewrote the product in 5 a.m. sprints for eight months– Practical guardrails for choosing, managing, and legally protecting co-founders– Why a tightly scoped architecture beats premature microservices for bootstrappers– Leveraging ChatGPT/Copilot as a “first hire” to ship faster without extra payroll– How Memberply turned recurring-revenue psychology into a top-rated Shopify membership app
Join our SaaS founders’ community for $5/month and get step-by-step courses, proven strategies, and peer support: https://masterfulhub.com/

How I funded my SaaS startup – without chasing VCs? 💸In this episode, Emil Vargelius shares 7 proven ways to finance your SaaS startup.
From bootstrapping and customer funding to government grants, debt financing, and freelancing – we break down real-world strategies that work in 2025’s startup landscape.
You’ll learn how to keep control of your company, when to use soft money, and why you should start building investor relationships before you need them.
🚀Whether you're a first-time founder or looking to launch your second SaaS, this conversation is packed with funding wisdom.
#StartupFunding #Bootstrapping #SaaSFinance #StartupStrategy #AngelInvestors
🔗 Mentioned Resources: https://www.linkedin.com/in/emil-wargeliushttps://www.revelate.app/
We are online:➧ Website - https://masterful.info (get a marketing checklist at no cost)➧ Podcast - https://podcast.masterful.info/➧ LinkedIn of Will (Host) - https://www.linkedin.com/in/wilhelmlaubach  ➧ LinkedIn of Chris (Host) https://www.linkedin.com/in/ruehringer/➧ Instagram - https://www.instagram.com/masterful.info ➧ Email - wl.interwebs@gmail.com
Notes:🔹 Bootstrapping – Self-funding and revenue reinvestment.🔹 Customer Funding (direct) – Early customer payments and validation.🔹 Customer Funding (industry support) – Industry partnerships that fund development.🔹 Soft Funding – Grants or support from governments, universities, etc.🔹 Debt Financing – Loans with or without government support.🔹 Freelancing/Side Gigs – Using external income to support startup.🔹 Equity Investment – Business angels, accelerators, venture capitalists.

Thinking of selling your SaaS startup?In this candid interview, serial entrepreneur Peter Fedoročko shares the unfiltered truth behind two real SaaS exits. Learn what really happens during due diligence, how buyers evaluate your startup, and why selling isn’t the finish line—it’s just the beginning.
Peter shares mistakes to avoid, how to prepare your team, and what makes a SaaS business acquirable. If you’re a founder thinking about your exit strategy, this is a must-watch.
✅ Insider tips on LOIs (Letter of Intent), earnouts, and employee dynamics✅ Real-life advice from selling to Workday.com and a second upcoming exit✅ The emotional and strategic layers of startup sales
🔗 Don’t forget to like, subscribe, and share with other SaaS founders!
#SaaSExit #StartupExit #SellYourStartup #SaaSSuccess #PeterFedorocko
understandlabs.comhttps://www.linkedin.com/in/fedorocko/
We are online:➧ Website – https://masterful.info➧ Podcast – https://podcasters.spotify.com/pod/show/masterful-info➧ LinkedIn of Will (Host) – https://www.linkedin.com/in/wilhelmlaubach➧ Instagram – https://www.instagram.com/masterful.info➧ Email – wl.interwebs@gmail.com

Want to know how remote freelancers can 10x your startup growth?
In this episode, we talk to Elena Zangeeva, an international HR and remote team expert with 12 years of hands-on experience building high-performing global teams.
Learn how to manage remote freelancers, avoid common mistakes, and unlock massive potential by improving communication, motivation, and culture.
Whether you've struggled with disengaged remote workers or you’re looking to scale your startup efficiently, this conversation is full of actionable advice tailored for startup founders.
 
🎯 Topics:
📡 Remote team engagement
🧩 Freelancer management best practices
⚖️ Hiring for values vs. skills
🚫 Common founder mistakes
🌍 Building startup culture remotely
 
#RemoteWork #FreelancerManagement #RemoteTeams #RemoteLeadership #HRStrategy
🔗 Mentioned Resources:
Culture Map Book: https://erinmeyer.com/books/the-culture-map/ https://www.linkedin.com/in/elenazangeeva/
We are online:
➧ Website - https://masterful.info
➧ Podcast - https://podcasters.spotify.com/pod/show/masterful-info
➧ LinkedIn of Will (Host) - https://www.linkedin.com/in/wilhelmlaubach
➧ Instagram - https://www.instagram.com/masterful.info
➧ Email - wl.interwebs@gmail.com