Smart Branding Tips for SaaS Startups - Content That Converts (EP61)

Why should startup founders build a personal or company brand — and how do you do it without burning out or breaking the bank?

In this episode, Julia (Mia) Bastos and Will dive into what it really takes to build a brand as a startup, especially when you're starting from zero. They discuss smart content strategies, mistakes to avoid, and how to build trust without chasing vanity metrics. Perfect for SaaS founders, solo entrepreneurs, and anyone trying to build visibility online.

💡 Key Topics:

- The difference between personal and company branding

- What to post on Instagram, YouTube, TikTok & LinkedIn

- The truth about viral content vs content that sells

- How to choose the right channels for your startup

- Leveraging UGC and archetypes to scale faster

- Why consistency beats perfection

- Paid ads vs organic growth for early-stage startups

 

#StartupBranding #ContentMarketing #SaaSFounders #PersonalBranding #SocialMediaGrowth

 

Connect with Julia (Mia) Bastos:

https://www.linkedin.com/in/mia-bastos/

https://www.auroramusic.space/

 

📚 Book Mentioned:

Steal Like an Artist by Austin Kleon – A powerful read for any founder or creator. This book explores how to embrace influence, remix ideas, and find your own voice by learning from others — perfect for anyone building a brand or creative strategy from scratch.

 

We are online:

➧ Website - https://masterful.info (get a marketing checklist at no cost)

➧ Podcast - https://podcast.masterful.info/

➧ LinkedIn of Will (Host) - https://www.linkedin.com/in/wilhelmlaubach

➧ LinkedIn of Chris (Host) https://www.linkedin.com/in/ruehringer/

➧ Instagram - https://www.instagram.com/masterful.info

➧ Email - wl.interwebs@gmail.com

 

Timecodes:

 

00:00 Introduction to Building a Brand as a Startup

00:41 The Power of Content Creation

01:30 Building Trust Through Online Presence

03:59 The Importance of Community

05:21 Choosing the Right Channel for Your Product

07:04 Adapting Content for Different Platforms

09:57 Leveraging Influencers and UGC Creators

14:53 Consistency and Overcoming Challenges

17:27 Modeling Successful Brands

20:29 The Value of Authenticity

22:33 Exploring Different Content Types

24:26 Utilizing Data and Ads on Instagram

27:52 Understanding User Experience in Ads

28:40 Creative Ad Strategies and Examples

29:19 Targeting Audiences Effectively

30:31 YouTube vs Instagram Ads

34:44 The Power of TikTok

37:28 Challenges and Strategies for Content Creators

44:09 Building a Brand and Startup Tips

48:15 Final Thoughts and Connecting with Mia