This Founder Bounced Back After Brutal Betrayal (EP62)

In this SaaS founder story, Douglas Lim (Memberply) reveals how he rebuilt a bootstrapped SaaS after a co-founder stole the entire codebase, turning despair into Shopify app success while mastering the art of entrepreneur resilience and handling messy co-founder issues.

What you’ll learn

– The night his co-founder walked off with the repo – and how Doug rewrote the product in 5 a.m. sprints for eight months
– Practical guardrails for choosing, managing, and legally protecting co-founders
– Why a tightly scoped architecture beats premature microservices for bootstrappers
– Leveraging ChatGPT/Copilot as a “first hire” to ship faster without extra payroll
– How Memberply turned recurring-revenue psychology into a top-rated Shopify membership app

#SaaSFounderStory #EntrepreneurResilience #BootstrappedSaaS #ShopifyAppSuccess #CoFounderIssues

We are online: ➧ Website - https://masterful.info (get a marketing checklist at no cost) ➧ Podcast - https://podcast.masterful.info/ ➧ LinkedIn of Will (Host) - https://www.linkedin.com/in/wilhelmlaubach ➧ LinkedIn of Chris (Host) https://www.linkedin.com/in/ruehringer/ ➧ Instagram - https://www.instagram.com/masterful.info ➧ Email - wl.interwebs@gmail.com Connect with the guest Douglas Lim: https://www.linkedin.com/in/douglaslim/