Want your SaaS brand to attract customers without chasing them? Mia Bastos shares how to combine authenticity, platform strategy, and ads that deliver results.
In this episode, you’ll discover:
How to create a brand that generates leads 24/7
Ways to blend education, entertainment, and sales for higher engagement
Smart audience warm-up strategies that improve conversions and reduce ad spend
Get full access to our SaaS growth community for just $5/month — step-by-step courses, proven tactics, and peer support: http://masterfulhub.com
Guest: https://www.linkedin.com/in/mia-bastos/

Closing $100K Clients as a SaaS Founder is about navigating the long, complex world of enterprise sales, aligning with internal champions, and building trust across departments. In this episode, you’ll hear the real, insider breakdown.
Our guest, Tom Blake, shares what it actually takes to succeed in founder-led sales, from 12– to 24–month deal cycles to the trust signals that enterprise clients look for before signing.
What You’ll Learn:
How to land enterprise clients
The internal politics behind B2B sales
How to qualify decision-makers
Why trust, not price, is the dealbreaker
Join our SaaS founders’ community for $5/month and get step-by-step courses, proven strategies, and peer support: https://masterfulhub.com/
#EnterpriseSales #FounderLedSales #ClosingBigDeals #B2BSales #StartupSales
Connect with Us:
Host: https://www.linkedin.com/in/wilhelmlaubach/
Guest: https://www.linkedin.com/in/tom-blake-60306961/
tenderfy.org

Moreno Franjkovic reveals how The Winner Effect can reshape how founders think about power, success, and leadership.
You’ll learn how to:
Understand how power changes the brain and decision-making
Apply neuroscience insights to improve leadership and strategy
Use The Winner Effect principles to grow as a founder or entrepreneur
Join our SaaS founders’ community for $5/month and get step-by-step courses, proven strategies, and peer support: http://masterfulhub.com
Guest:https://www.linkedin.com/in/moreno-franjković-6b7717237/https://chatbots.seaspace.ai/
 
Timecodes:00:00 Introduction to The Winner Effect02:55 The Principle of Small Wins04:48 Defining Success Beyond Money08:17 The Importance of Hard Work09:07 Fixed vs. Growth Mindset10:34 Balancing Development and Management14:11 Confidence and Motivation in Entrepreneurship17:22 The Power of Routine18:18 The Dark Side of Winning19:20 Avoiding Overconfidence21:18 The Role of Luck in Success21:40 Final Thoughts from the Entrepreneur

Pricing can make or break your startup. In this interview, Diego Regules shares lessons on designing business models that attract users, keep costs under control, and scale with your SaaS.
What You'll Learn:
📱 Why subscription fatigue frustrates users and why hybrid models can be more sustainable
💸 The hidden risks for AI startups: every API call costs money, and wrong pricing can make bills skyrocket
⚖️ How to balance free plans, freemium, and premium tiers without losing money on heavy users
📊 The importance of customer acquisition costs and lifetime value when designing pricing
🚫 The pitfalls of free users who generate costs but bring no revenue, and how to manage that
💡 Practical pricing strategies like user limits, small pay-per-use fees, or configurable payment caps to avoid surprise bills
🎯 How to differentiate in a crowded AI SaaS market by solving real problems, not just adding AI features
Join our SaaS founders' community for $5/month and get step-by-step courses, proven strategies, and peer support: https://masterfulhub.com/
Connect with Us:
Host: https://www.linkedin.com/in/wilhelmlaubach/
Guest: https://www.linkedin.com/in/gotodiego/
#SaaS #AIStartup #PricingStrategy #Freemium #StartupTips

In this SaaS founder story, Douglas Lim (Memberply) reveals how he rebuilt a bootstrapped SaaS after a co-founder stole the entire codebase, transforming despair into a successful Shopify app while mastering the art of entrepreneurial resilience and handling messy co-founder issues.
What you’ll learn
– The night his co-founder walked off with the repo – and how Doug rewrote the product in 5 a.m. sprints for eight months– Practical guardrails for choosing, managing, and legally protecting co-founders– Why a tightly scoped architecture beats premature microservices for bootstrappers– Leveraging ChatGPT/Copilot as a “first hire” to ship faster without extra payroll– How Memberply turned recurring-revenue psychology into a top-rated Shopify membership app
Join our SaaS founders’ community for $5/month and get step-by-step courses, proven strategies, and peer support: https://masterfulhub.com/

Want to know how remote freelancers can 10x your startup growth?
In this episode, we talk to Elena Zangeeva, an international HR and remote team expert with 12 years of hands-on experience building high-performing global teams.
Learn how to manage remote freelancers, avoid common mistakes, and unlock massive potential by improving communication, motivation, and culture.
Whether you've struggled with disengaged remote workers or you’re looking to scale your startup efficiently, this conversation is full of actionable advice tailored for startup founders.
 
🎯 Topics:
📡 Remote team engagement
🧩 Freelancer management best practices
⚖️ Hiring for values vs. skills
🚫 Common founder mistakes
🌍 Building startup culture remotely
 
#RemoteWork #FreelancerManagement #RemoteTeams #RemoteLeadership #HRStrategy
🔗 Mentioned Resources:
Culture Map Book: https://erinmeyer.com/books/the-culture-map/ https://www.linkedin.com/in/elenazangeeva/
We are online:
➧ Website - https://masterful.info
➧ Podcast - https://podcasters.spotify.com/pod/show/masterful-info
➧ LinkedIn of Will (Host) - https://www.linkedin.com/in/wilhelmlaubach
➧ Instagram - https://www.instagram.com/masterful.info
➧ Email - wl.interwebs@gmail.com

🚴 In this episode, I consult Valentino Sturba, co-founder of the Italian startup XOA – a smart maintenance and tracking app for passionate cyclists.We dive into how to position and promote a niche SaaS product, build traction on a limited budget, and leverage strategic partnerships with workshops, micro-influencers, and cycling clubs. If you're building a niche product and need a step-by-step marketing playbook - from local launch to European growth - this conversation is packed with actionable insights.🎯 Topics include:🔥 How to launch a SaaS product with a €20K marketing budget📍 Why starting hyper-local can be your fastest path to growth📢 Cold outreach, flyers, and guerrilla tactics that still work in 2025🤝 Why micro-influencers often beat Meta Ads🚀 How to build trust and momentum in passionate hobby communitiesPerfect for SaaS founders, especially those targeting tight-knit or sport-based audiences.#SaaS #MarketingTips #StartupGrowth #Entrepreneurship We are online:➧ Website - https://masterful.info ➧ Podcast - https://podcasters.spotify.com/pod/show/masterful-info ➧ LinkedIn of Will (Host) - https://www.linkedin.com/in/wilhelmlaubach ➧ Instagram - https://www.instagram.com/masterful.info ➧ Email - wl.interwebs@gmail.com

What if storytelling is the most powerful marketing tool your SaaS startup isn’t using yet?In this episode, copywriting and storytelling expert Mike Garner joins host Wilhelm Laubach to reveal how SaaS founders can build trust, create emotional connections, and stand out in crowded markets—all by telling real, human stories.Whether you’re launching a new AI product or scaling your SaaS tool, learn how to move from bland, feature-heavy messaging to authentic storytelling that drives growth.🎯 In this episode, you’ll discover:- Why storytelling in SaaS marketing creates stronger customer loyalty- How to find and shape your founder story (even if it feels boring)- The difference between generic content and stories that resonate- How to collect and use customer stories as powerful social proof- Emotional hooks for “boring” B2B products- The ROI of human, soul-driven marketing💬 Whether you're a first-time founder or a seasoned SaaS marketer, this conversation will change how you see content, brand, and customer engagement.🔔 Subscribe for tactical interviews that help you scale smarter.📎 Connect with the host Wilhelm Laubach (Will)https://www.linkedin.com/in/wilhelmlaubach/ 👀 Want to connect with Mike Garner?Check out his books “Stories That Matter” and “How to Show Off”:https://www.storiesthatmatter.co/books-by-mike-garnerOr connect on https://www.linkedin.com/in/mikegarner-storiesthatmatter/