🚴 In this episode, I consult Valentino Sturba, co-founder of the Italian startup XOA – a smart maintenance and tracking app for passionate cyclists.We dive into how to position and promote a niche SaaS product, build traction on a limited budget, and leverage strategic partnerships with workshops, micro-influencers, and cycling clubs. If you're building a niche product and need a step-by-step marketing playbook - from local launch to European growth - this conversation is packed with actionable insights.🎯 Topics include:🔥 How to launch a SaaS product with a €20K marketing budget📍 Why starting hyper-local can be your fastest path to growth📢 Cold outreach, flyers, and guerrilla tactics that still work in 2025🤝 Why micro-influencers often beat Meta Ads🚀 How to build trust and momentum in passionate hobby communitiesPerfect for SaaS founders, especially those targeting tight-knit or sport-based audiences.#SaaS #MarketingTips #StartupGrowth #Entrepreneurship We are online:➧ Website - https://masterful.info ➧ Podcast - https://podcasters.spotify.com/pod/show/masterful-info ➧ LinkedIn of Will (Host) - https://www.linkedin.com/in/wilhelmlaubach ➧ Instagram - https://www.instagram.com/masterful.info ➧ Email - wl.interwebs@gmail.com

In this episode, I talk with Stefan Tabakov, a SaaS founder in the crypto trading space, about how he grew his business using Reddit as his main marketing channel - without spending a cent on ads.With crypto-related ads banned on platforms like Meta and Google, Stefan had to find another way. The result? An organic growth strategy that turned Reddit users into loyal Discord members and paying customers.We break down exactly how he did it: what kind of posts worked, how to build trust on Reddit, how to funnel traffic into your community, and why Reddit can outperform even paid ads - especially if you're a startup in a regulated or competitive market.Highlights include:🔒 How to market SaaS when you're banned from Meta and Google Ads💬 Why helpful comments beat viral posts👤 Building a Reddit profile that converts without being spammy🔁 Turning Reddit threads into Discord members and paying users🔥 Using trolls and criticism to your advantageWhether you're in crypto, edtech, SaaS, or any other niche where ads are expensive (or restricted), this episode will show you a powerful alternative.#saasmarketing #redditmarketing #startupgrowth #reddit https://sofex.ioMasterful Founders – SaaS Growth Hub ★The best marketing strategies for promotion. ★We correct marketing mistakes and increase sales.★Assistance in promoting startups using SaaS technology.Come in, watch and subscribe to the channel!We are online:➧ Website - https://masterful.info ➧ Podcast - https://podcasters.spotify.com/pod/show/masterful-info ➧ LinkedIn of Will (Host) - https://www.linkedin.com/in/wilhelmlaubach ➧ LinkedIn of Chris (Host) - https://www.linkedin.com/in/ruehringer ➧ Instagram - https://www.instagram.com/masterful.info ➧ Email - wl.interwebs@gmail.com

What if selling before building was the key to SaaS success?In this episode, I sit down with Deepak from Sunrise AI, a seasoned B2B founder who’s built multiple companies by breaking the rules of traditional marketing and sales.Forget the typical funnel of marketing – SDRs – sales – customer success. Deepak Shrivastava (https://www.linkedin.com/in/deepak-shrivastava-3baa12/) explains why that model fails today – and what to do instead. We cover why founders must sell early, how to avoid drowning in AI-generated outreach, and what it really takes to validate your idea before wasting time on code.Whether you're pre-launch, MVP stage, or stuck in post-product confusion, this conversation offers raw, real strategies to help you win your first customers faster.#SaaSMarketing#StartupGrowth#CustomerDiscovery✅ Topics covered:💡 Selling before building: why it works📉 The death of the B2B funnel⚠️ Why outsourcing too early is a trap📬 Using authentic outreach to cut through noise💬 Turning rejection into insight💰 How to price – even when you're early📞 What 100+ customer conversations taught Deepak🎧 Subscribe for more tactical interviews with SaaS founders & marketers.Masterful Founders – SaaS Growth Hub ★The best marketing strategies for promotion. ★We correct marketing mistakes and increase sales.★Assistance in promoting startups using SaaS technology.Come in, watch and subscribe to the channel!We are online:➧ Website - https://masterful.info ➧ Podcast - https://podcasters.spotify.com/pod/show/masterful-info ➧ LinkedIn of Will (Host) - https://www.linkedin.com/in/wilhelmlaubach ➧ LinkedIn of Chris (Host) - https://www.linkedin.com/in/ruehringer ➧ Instagram - https://www.instagram.com/masterful.info ➧ Email - wl.interwebs@gmail.com Our YouTube channel: https://www.youtube.com/@masterful-info

What if storytelling is the most powerful marketing tool your SaaS startup isn’t using yet?In this episode, copywriting and storytelling expert Mike Garner joins host Wilhelm Laubach to reveal how SaaS founders can build trust, create emotional connections, and stand out in crowded markets—all by telling real, human stories.Whether you’re launching a new AI product or scaling your SaaS tool, learn how to move from bland, feature-heavy messaging to authentic storytelling that drives growth.🎯 In this episode, you’ll discover:- Why storytelling in SaaS marketing creates stronger customer loyalty- How to find and shape your founder story (even if it feels boring)- The difference between generic content and stories that resonate- How to collect and use customer stories as powerful social proof- Emotional hooks for “boring” B2B products- The ROI of human, soul-driven marketing💬 Whether you're a first-time founder or a seasoned SaaS marketer, this conversation will change how you see content, brand, and customer engagement.🔔 Subscribe for tactical interviews that help you scale smarter.📎 Connect with the host Wilhelm Laubach (Will)https://www.linkedin.com/in/wilhelmlaubach/ 👀 Want to connect with Mike Garner?Check out his books “Stories That Matter” and “How to Show Off”:https://www.storiesthatmatter.co/books-by-mike-garnerOr connect on https://www.linkedin.com/in/mikegarner-storiesthatmatter/

As a SaaS founder, one of the biggest reasons your product isn't selling like hotcakes isn't your features, pricing, or even your tech – it's that you're not solving a real, validated problem. In this video, I sit down with entrepreneur Huxley Peckham, who built a SaaS product around an AI assistant by doing one thing exceptionally well: finding the real pain point his audience couldn't ignore.We break down:- Why identifying the right pain is 80% of your success- How to validate ideas before building anything- Real examples of talking to users and adjusting the offer- Lessons from launching a viral AI cheat sheet- LinkedIn and outreach strategies that actually workWhether you're still ideating or already launched your SaaS, this episode will help you understand how to build something people actually want – and pay for.#SaaSMarketing#ProductMarketFit#StartupTips#AIStartup✅ Subscribe for tactical interviews that drive results.📎 Connect with Huxley Peckham: https://www.linkedin.com/in/huxley-peckham/📎 Connect with the host Wilhelm Laubach (Will)https://www.linkedin.com/in/wilhelmlaubach/

Are you a tech or SaaS founder looking to grow faster and avoid common mistakes? This podcast is made for you!Learn essential lessons on marketing, psychology, and AI - powerful tools that can make or break your startup journey. Hosted by Wilhelm Laubach, a seasoned on-demand marketing director with 15+ years of experience, we dive into real stories from founders and top specialists. Discover the critical aha moments that changed their startups - so you can skip the painful learning curve.🚀 Understand people better. Master your mindset. Build smarter, grow faster.🎧 Follow us now and don't miss new episodes.💬 Want to boost your startup’s marketing?Schedule a consultation with Wilhelm https://www.linkedin.com/in/wilhelmlaubach/ and get insights from 15+ years of real-world experience helping tech and SaaS founders grow faster!Get marketing advice from someone who's been in your shoes. #SaaSStartup #StartupGrowth #MarketingStrategy #EntrepreneurMindset

What makes investors say “yes” to a €1.6M round?Jorrit Willaert from URImesh didn’t have a polished pitch, but he had something better: traction, positioning, and a strong vision.In this conversation, we unpack what actually worked — not the theory.Learn how to:– Validate your product in a boring, high-value niche– Turn cold outreach into real client meetings– Build momentum and create FOMO among investors– Avoid common fundraising mistakes (like raising too early)This is a playbook for SaaS founders who want to scale fast and raise smart.✅ Subscribe for tactical interviews that drive results.📎 Connect with Jorrit Willaert: https://www.linkedin.com/in/jorritwillaert📎 Connect with the host Wilhelm Laubach (Will)https://www.linkedin.com/in/wilhelmlaubach/ #StartupSuccess #FundraisingTips #SaaSFounders

In this episode, I sit down with Masha Moisseyeva, founder of a B2B SaaS startup helping tech companies comply with EU cybersecurity regulations. We talk about how she landed her first 6 paying clients, validated her idea in just 3 months, and built a product after understanding the real problems in the market.📌 Whether you’re just starting out with a software product or you’re trying to pivot your existing startup, this conversation is packed with actionable strategies and honest insights.#saas #clientacquisition #startups #SaaSMarketing #B2BSaaS