Want to know how successful startups build powerful reputations that attract customers, talent, and investors?
In this episode, brand strategist Bonnie Caver shares her 20+ years of experience helping companies build and maintain strong reputations.
Learn why reputation is more than just managing perceptions - it's about strategically creating what you want to be known for.
Key Topics:
🎯 Why reputation is currency for your business
🔄 The difference between managing and building reputation
🏢 How company size affects culture and communication
🎯 Common breaking points in startup growth (75, 150, 250 employees)
💡 The importance of having a clear brand focus vs trying to be everything
🤝 How to handle stakeholder communication during changes
🚀 The role of AI in modern brand building
Bonnie's expert advice helps startups understand:
🔸 Why you can't be everything to everybody
🔸 How to prioritize different stakeholders
🔸 Why people resist change and how to manage it
🔸 The importance of building trust before crisis hits
🔸 Why reputation should be a CEO-level priority, not just marketing
🔔 Subscribe for more expert interviews and startup strategies.
#Branding #StartupGrowth #Reputation #BusinessStrategy
Connect with the host Wilhelm Laubach (Will):
https://www.linkedin.com/in/wilhelmlaubach/
Connect with Bonnie Caver:
https://www.linkedin.com/in/bonniecaver/
replighthouse.com

Are you wondering how to spot and handle narcissistic people in your business life? In this episode, psychology expert Kristina Vuteva shares invaluable insights about working with narcissistic personalities in business settings.
Key Topics:
🔹 How to recognize narcissistic behavior in business
🔹 The "mirror tactic" - why narcissists connect so quickly
🔹 Why narcissists can be great achievers but dangerous partners
🔹 Setting boundaries while maintaining professional relationships
🔹 Real-life examples of narcissistic behavior in startups
🔹 How narcissists influence team dynamics and company culture
🔹 Strategies for protecting yourself while working with narcissists
Expert Tips:
🔸 Don't avoid narcissists - learn to work with them strategically
🔸 Stay aware of your boundaries at all times
🔸 Watch for quick commitments and rushing decisions
🔸 Observe how they treat team members differently
🔸 Pay attention to pressure and tension in relationships
🔸 Document your contributions and ideas
#BusinessAdvice #Entrepreneurship #BusinessPsychology #Narcissistic
Connect with the host Wilhelm Laubach (Will):
https://www.linkedin.com/in/wilhelmlaubach/
Connect with Kristina Vuteva:
https://www.instagram.com/kristina_vuteva/?hl=en
tiktok.com/@kristina_vuteva
https://kristinavuteva.com/

Want to know how to effectively market your B2B SaaS product? Discover proven strategies from marketing expert Wilhelm Laubach who shares insights on transitioning from personal network sales to scalable marketing approaches.
Key Topics Covered:
💼 LinkedIn Marketing Strategy for B2B
📝 Lead Magnet Creation & White Paper Effectiveness
🔄 B2B vs B2C Marketing Approach
📊 Sales Funnel Optimization
🎯 Retargeting Strategies
🤝 Event Marketing Follow-up
📱 Content Marketing & Social Media Presence
Wilhelm shares his expertise on:
- How to utilize LinkedIn ads effectively
- Creating valuable lead magnets
- Building relationships with decision-makers
- Converting leads through proper follow-up
💡 Need help with marketing strategy for your business? Connect with Wilhelm Laubach (Will) for personalized consultation and discover how to scale your business effectively:
https://www.linkedin.com/in/wilhelmlaubach/
#B2BMarketing #LinkedInMarketing #StartupGrowth #MarketingStrategy #LeadGeneration
Connect with guest Dr. Thomas Suwelack:
https://www.linkedin.com/in/dr-thomas-suwelack/

What if AI could unlock the next big leap in your business?
In this episode, we dive deep into:
👉 How startups and established brands can leverage AI tools like GPT.
👉 Budget-specific strategies for $5,000 vs $50,000 marketing plans.
👉 Why psychological triggers like FOMO and social proof are more powerful than ever.
👉 The #1 mistake entrepreneurs make with AI (and how to fix it).
👉 The future of AI in marketing, from content creation to ethical challenges.
If you're ready to maximize your marketing ROI and stay ahead of the curve, this episode is your ultimate guide. 🎯
#Entrepreneurship #AIRevolution #StartupSecrets #MarketingHacks
Connect with the host Wilhelm Laubach (Will):
https://www.linkedin.com/in/wilhelmlaubach/
Connect with Bryan Trilli:
https://optimized-marketing.com
https://pyimagesearch.com
https://www.amazon.com/dp/B0CPZDDNCX
https://www.linkedin.com/in/bryan-trilli/

Can AI really revolutionize your content marketing strategy? Discover how to combine AI tools with human creativity to reach your audience, build authority, and drive results.
In this video, Chuck Aikens shares:
- Why understanding your target audience is the foundation of content marketing.
- The role of AI in creating personalized, impactful content.
- How to optimize your approach for social media, SEO, and video platforms.
- Mistakes to avoid when leveraging AI for content creation.
Whether you're a startup or an established business, these insights will help you stand out in today's competitive digital landscape.
#ContentMarketing #AIforBusiness #Entrepreneurship #SocialMediaStrategy #MarketingTips
Connect with the host Wilhelm Laubach (Will):
https://www.linkedin.com/in/wilhelmlaubach/
Connect with Chuck Aikens:
https://www.linkedin.com/in/chuckaikens/
https://chuckaikens.com/
https://tidalwavecontent.com/

In this episode, we explore how ADHD can be transformed from a challenge into a superpower for entrepreneurs. Join expert Laurence Pratt as we dive into the common symptoms of ADHD, its impact on executive functioning, and how entrepreneurs can harness their ADHD strengths, like creativity and problem-solving, to achieve business success.
Key Topics:
✨ Understanding ADHD in entrepreneurs
🧠 The dopamine connection: why we get distracted and how to manage it
💪 ADHD strengths: creativity, problem-solving, and connecting dots
⚡ Practical strategies for business success with ADHD
🎮 Gamification techniques for boring tasks
🎯 How to delegate effectively
⏰ Time management and focus strategies
Learn about:
• Common ADHD symptoms and their impact on daily tasks
• How ADHD influences executive functioning and decision-making
• Strategies to manage procrastination, impulsivity, and time management
• The power of hyperfocus and how it can drive entrepreneurial creativity
• The role of dopamine in ADHD and tips for boosting focus naturally
• Practical tips for leveraging ADHD traits to thrive in business
#ADHD #Entrepreneurship #ADHDTips #FocusAndProductivity #businesssuccess
Connect with the host Wilhelm Laubach (Will):
https://www.linkedin.com/in/wilhelmlaubach/
Connect with the ADHD Coach Laurence Pratt:
https://www.linkedin.com/in/laurencepratt/
https://adhdgoals.co/

Join us for an inspiring conversation with Donnie Bradley, founder of Lola Beans Coffee, who shares his journey from medical device sales to building a thriving coffee business.
Key Topics Covered:
🎯 Making the Career Leap: Moving from medical device sales to the coffee industry
🎯 Building a Customer-Centric Business: How to foster genuine connections with customers beyond transactions
🎯 The Importance of Team Culture: Establishing a positive, performance-driven work environment
🎯 Overcoming Early Challenges: Balancing business responsibilities and managing tough conversations
🎯 Growth Strategies: The impact of location, brand, and evolving customer needs on scaling the business
Join us to gain actionable insights into making a successful transition, building a strong team, and creating a memorable brand experience.
#entrepreneurjourney #smallbusiness #startuplessons #LolaBeans#entrepreneurship
Connect with the host Wilhelm Laubach (Will):
https://www.linkedin.com/in/wilhelmlaubach/
Connect with Donny Bradley:
https://www.linkedin.com/in/donnybradley/
Lola Beans
https://www.lolabeans.com/
Books Recommended in This Episode:
1. 'Who' by Geoff Smart & Randy Street
2. The Road Less Stupid Hardcover by Keith J. Cunningham

In this episode, successful entrepreneur Steven Pope shares his journey from a TV reporter to running a $20 million agency. He reveals the crucial lessons learned in entrepreneurship, including how he hired 100 interns in 30 days, the importance of firing bad clients, and how to build a system that scales.
Learn why scaling fast requires the right team, how personality profiling can help you hire better, and why taking action immediately is the key to success.
Key Topics Covered:
- Hiring 100 interns in 30 days to double business size
- The importance of firing bad clients for business growth
- Using personality profiling to hire smarter
- The transition from corporate life to entrepreneurship
- Why taking fast, decisive action is the key to success
Whether you're just starting out or looking to scale your business, this episode is packed with valuable insights for entrepreneurs at every stage.
#entrepreneurship #hiringtips #scalingbusiness #successstory #myamazonguy
Connect with the host Wilhelm Laubach (Will):
https://www.linkedin.com/in/wilhelmlaubach/
Connect with Steven Pope:
https://myamazonguy.com/
https://www.linkedin.com/in/steven-pope/
https://myamazonguy.com/services/design/amazon-main-image-ctr-upgrade/
https://www.youtube.com/@MyAmazonGuy
https://podcast.myamazonguy.com/