Episodes
Episodes



Thursday Jan 09, 2025
Sales Tips Every Entrepreneur Needs to Know - Master B2B Sales (EP36)
Thursday Jan 09, 2025
Thursday Jan 09, 2025
Want to know how to effectively sell your B2B product or service without feeling like a pushy salesperson?
In this episode, we dive deep into B2B sales strategies with Blagovest Alexandrov, a sales veteran with 20 years of experience across Europe.
He shares invaluable insights on everything from cold calling and LinkedIn outreach to face-to-face networking, specifically tailored for startup founders and entrepreneurs.
Key Topics Covered:
📞 Cold calling mastery and handling rejection with confidence
💬 LinkedIn outreach that actually gets responses
🤝 Face-to-face networking secrets at industry events
👥 How to spot and hire great salespeople
🎯 Tips for introverted founders in sales
🔗 Building authentic business relationships
📈 Practical lead generation strategies
🧠 Sales psychology and communication techniques
Whether you're just starting your sales journey or looking to level up your B2B game, this episode has actionable insights for every stage of your business growth🚀
#B2BSales #salesstrategy #Entrepreneurship #SalesSkills #LinkedInMarketing #StartupTips
Connect with the host Wilhelm Laubach (Will):
https://www.linkedin.com/in/wilhelmlaubach/
Connect with Blagovest Alexandrov: https://www.linkedin.com/in/blagovest-alexandrov-9bb489178/



Thursday Dec 19, 2024
Thursday Dec 19, 2024
Want to know how successful startups build powerful reputations that attract customers, talent, and investors?
In this episode, brand strategist Bonnie Caver shares her 20+ years of experience helping companies build and maintain strong reputations.
Learn why reputation is more than just managing perceptions - it's about strategically creating what you want to be known for.
Key Topics:
🎯 Why reputation is currency for your business
🔄 The difference between managing and building reputation
🏢 How company size affects culture and communication
🎯 Common breaking points in startup growth (75, 150, 250 employees)
💡 The importance of having a clear brand focus vs trying to be everything
🤝 How to handle stakeholder communication during changes
🚀 The role of AI in modern brand building
Bonnie's expert advice helps startups understand:
🔸 Why you can't be everything to everybody
🔸 How to prioritize different stakeholders
🔸 Why people resist change and how to manage it
🔸 The importance of building trust before crisis hits
🔸 Why reputation should be a CEO-level priority, not just marketing
🔔 Subscribe for more expert interviews and startup strategies.
#Branding #StartupGrowth #Reputation #BusinessStrategy
Connect with the host Wilhelm Laubach (Will):
https://www.linkedin.com/in/wilhelmlaubach/
Connect with Bonnie Caver:
https://www.linkedin.com/in/bonniecaver/
replighthouse.com



Thursday Dec 12, 2024
How to Handle Narcissistic People in Business - Kristina Vuteva (EP34)
Thursday Dec 12, 2024
Thursday Dec 12, 2024
Are you wondering how to spot and handle narcissistic people in your business life? In this episode, psychology expert Kristina Vuteva shares invaluable insights about working with narcissistic personalities in business settings.
Key Topics:
🔹 How to recognize narcissistic behavior in business
🔹 The "mirror tactic" - why narcissists connect so quickly
🔹 Why narcissists can be great achievers but dangerous partners
🔹 Setting boundaries while maintaining professional relationships
🔹 Real-life examples of narcissistic behavior in startups
🔹 How narcissists influence team dynamics and company culture
🔹 Strategies for protecting yourself while working with narcissists
Expert Tips:
🔸 Don't avoid narcissists - learn to work with them strategically
🔸 Stay aware of your boundaries at all times
🔸 Watch for quick commitments and rushing decisions
🔸 Observe how they treat team members differently
🔸 Pay attention to pressure and tension in relationships
🔸 Document your contributions and ideas
#BusinessAdvice #Entrepreneurship #BusinessPsychology #Narcissistic
Connect with the host Wilhelm Laubach (Will):
https://www.linkedin.com/in/wilhelmlaubach/
Connect with Kristina Vuteva:
https://www.instagram.com/kristina_vuteva/?hl=en
tiktok.com/@kristina_vuteva
https://kristinavuteva.com/



Wednesday Dec 04, 2024
From Leads to Deals - Strategies to Scale Your Sales Funnel - Marketing Consultancy 4
Wednesday Dec 04, 2024
Wednesday Dec 04, 2024
Want to know how to effectively market your B2B SaaS product? Discover proven strategies from marketing expert Wilhelm Laubach who shares insights on transitioning from personal network sales to scalable marketing approaches.
Key Topics Covered:
💼 LinkedIn Marketing Strategy for B2B
📝 Lead Magnet Creation & White Paper Effectiveness
🔄 B2B vs B2C Marketing Approach
📊 Sales Funnel Optimization
🎯 Retargeting Strategies
🤝 Event Marketing Follow-up
📱 Content Marketing & Social Media Presence
Wilhelm shares his expertise on:
- How to utilize LinkedIn ads effectively
- Creating valuable lead magnets
- Building relationships with decision-makers
- Converting leads through proper follow-up
💡 Need help with marketing strategy for your business? Connect with Wilhelm Laubach (Will) for personalized consultation and discover how to scale your business effectively:
https://www.linkedin.com/in/wilhelmlaubach/
#B2BMarketing #LinkedInMarketing #StartupGrowth #MarketingStrategy #LeadGeneration
Connect with guest Dr. Thomas Suwelack:
https://www.linkedin.com/in/dr-thomas-suwelack/



Friday Nov 29, 2024
How AI Maximizes Every Marketing Dollar - Insights from Bryan Trilli (EP33)
Friday Nov 29, 2024
Friday Nov 29, 2024
What if AI could unlock the next big leap in your business?
In this episode, we dive deep into:
👉 How startups and established brands can leverage AI tools like GPT.
👉 Budget-specific strategies for $5,000 vs $50,000 marketing plans.
👉 Why psychological triggers like FOMO and social proof are more powerful than ever.
👉 The #1 mistake entrepreneurs make with AI (and how to fix it).
👉 The future of AI in marketing, from content creation to ethical challenges.
If you're ready to maximize your marketing ROI and stay ahead of the curve, this episode is your ultimate guide. 🎯
#Entrepreneurship #AIRevolution #StartupSecrets #MarketingHacks
Connect with the host Wilhelm Laubach (Will):
https://www.linkedin.com/in/wilhelmlaubach/
Connect with Bryan Trilli:
https://optimized-marketing.com
https://pyimagesearch.com
https://www.amazon.com/dp/B0CPZDDNCX
https://www.linkedin.com/in/bryan-trilli/



Thursday Nov 21, 2024
Master Content Marketing with AI - Expert Tips from Chuck Aikens (EP32)
Thursday Nov 21, 2024
Thursday Nov 21, 2024
Can AI really revolutionize your content marketing strategy? Discover how to combine AI tools with human creativity to reach your audience, build authority, and drive results.
In this video, Chuck Aikens shares:
- Why understanding your target audience is the foundation of content marketing.
- The role of AI in creating personalized, impactful content.
- How to optimize your approach for social media, SEO, and video platforms.
- Mistakes to avoid when leveraging AI for content creation.
Whether you're a startup or an established business, these insights will help you stand out in today's competitive digital landscape.
#ContentMarketing #AIforBusiness #Entrepreneurship #SocialMediaStrategy #MarketingTips
Connect with the host Wilhelm Laubach (Will):
https://www.linkedin.com/in/wilhelmlaubach/
Connect with Chuck Aikens:
https://www.linkedin.com/in/chuckaikens/
https://chuckaikens.com/
https://tidalwavecontent.com/



Monday Nov 18, 2024
AI: Tools, Tips, and the Mindset to Succeed - Adeel Imran (SE2)
Monday Nov 18, 2024
Monday Nov 18, 2024
How can startups harness AI to grow faster and work smarter?
In this video, we dive into the transformative power of AI for startups with expert Adeel Imran. Learn how AI tools and strategies are revolutionizing efficiency, branding, and product development, and why adopting AI is critical for future success.
🔑 Key topics covered:
- Boosting startup efficiency with AI tools
- Creating faster branding and marketing strategies
- Developing MVPs at a fraction of the time and cost
- Mistakes startups make when adopting AI
- The future of AI and its role in entrepreneurship
#ArtificialIntelligence #StartupTips #BusinessEfficiency #TechStartup #AITools #entrepreneurshiptips
Connect with the host Wilhelm Laubach (Will):
https://www.linkedin.com/in/wilhelmlaubach/
Connect with Adeel Imran
https://www.linkedin.com/in/adeelimran/
https://binarycodebarn.com/
Featured Tools Mentioned:
Quick Database Ideation - https://postgres.new/
Quick MVP built - https://bolt.new/
Quick UI built - https://v0.dev/
GPT alternative (great for coding) - https://claude.ai/
AI project management - http://clickup.com/



Thursday Nov 14, 2024
How Gamification Can Transform Your Business - Rob Alvarez (EP31)
Thursday Nov 14, 2024
Thursday Nov 14, 2024
Do you ever wish work felt more like play? Discover how gamification can change the way you approach challenges, motivate your team, and make everyday tasks more engaging.
In this video, we dive into the world of gamification with expert Rob Alvarez, exploring how game elements like rewards, levels, and playful strategies can drive productivity and creativity.
We’ll break down key points like:
• Why failure is easier to accept in games than in work, and how to bring this mindset into your business.
• How to set up low-stakes environments for experimentation without fear.
• Practical examples of game elements that can motivate teams and enhance customer engagement.
• Simple gamification techniques like LinkedIn's progress bar
• The difference between ethical and manipulative gamification
• Ways to transform boring tasks into engaging experiences
Get ready to learn how gamification can be a game-changer for entrepreneurs!
#Gamification #EntrepreneurTips #ProductivityHacks #Innovation #TeamBuilding
Connect with the host Wilhelm Laubach (Will):
https://www.linkedin.com/in/wilhelmlaubach/
Connect with Rob Alvarez:
https://www.linkedin.com/in/rob-alvarez-bucholska/
https://www.professorgame.com/
Free Gamification Mini-Series www.professorgame.com/freegamificationcourse