Episodes
Episodes



Friday May 17, 2024
How to Scale your Startup with Freelancers - Ep. 5
Friday May 17, 2024
Friday May 17, 2024
In this episode, we dive into the strategic use of freelancers to scale your startup effectively. As a growing business, knowing when and how to integrate freelancers into your team can be a game-changer. We'll explore:
✅ Timing: When is the right moment to bring in freelancers?
✅ Considerations: What factors should you weigh before making the decision?
✅ Best Practices: How can you manage freelancers to ensure success?
✅ Advantages: What are the benefits of using freelancers over full-time employees?
✅ Potential: How can freelancers help unlock your startup's growth potential?
Join us as we speak with industry experts who share their insights and experiences, offering practical tips and advice to help you leverage freelance talent for maximum impact. Whether you're just starting out or looking to expand, this episode is packed with valuable information to help you make informed decisions and scale your startup successfully. Tune in and discover the power of freelancers in driving your business forward.



Friday May 17, 2024
Transform Your Brand Through Storytelling - Ep. 4
Friday May 17, 2024
Friday May 17, 2024
Stand out from the competition by making your client the hero of your brand's story! Learn how to use storytelling to position your brand as a guiding force, illustrating positive outcomes with your solutions and the potential negatives without them.
Discover why StoryBrand is a crucial marketing strategy that helps your brand shine, moving beyond self-promotion to truly engage your audience.
Visit www.masterful.info/storybrand for more details and templates.



Friday May 17, 2024
Choosing Optimal Marketing Channels for Maximum Impact - Ep. 3
Friday May 17, 2024
Friday May 17, 2024
Maximize your startup's marketing impact on a limited budget! This episode reveals cost-effective strategies and expert insights on which channels deliver the best ROI. Learn to avoid costly mistakes and dilute your efforts, ensuring quicker progress. Ideal for entrepreneurs who need to make every dollar count as they navigate through the marketing maze.



Friday May 17, 2024
Friday May 17, 2024
Learn the key factors influencing the decision to develop your software or buy an existing solution. Understand the pros and cons and how to determine what’s best for your business. Ideal for entrepreneurs and decision-makers aiming to optimize their tech investments. In this episode, we explore this critical decision-making process.



Tuesday Apr 30, 2024
Startup Pitfalls: Unveiling Common Missteps with Expert Insights
Tuesday Apr 30, 2024
Tuesday Apr 30, 2024
Dive into the critical mistakes startups make time and again in this revealing discussion with agency owners Wilhelm Laubach and Christian Rühringer. From their firsthand experiences in marketing and IT, they share unique strategies and real-life advice to help you sidestep these common errors. This episode offers a dual perspective that illuminates both technical and promotional pitfalls, providing listeners with a comprehensive guide to smarter entrepreneurship.